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This book is a fresh perspective on personal branding and copywriting for coaches, consultants, entrepreneurs and small businesses. Get ready to crack the code to meaningful, impactful and effective marketing.
You'll uncover the 5 critical layers of a powerful and sustainable personal brand, and be taken through a step-by-step process to build yours on a solid foundation.
Then you'll translate this clarity into copy and content that connect, resonate and convert. This book presents an integrated process to help you craft a powerful personal brand and turn it into content strategy, copy and marketing materials that connect and resonate with your readers, making conversion a natural next step: How to use the personal branding process to filter out distraction so you can get off the marketing hamster wheel and do what matters.
About the Author Ling Wong:: She helps coaches, consultants, service professionals, solopreneurs and small businesses adapt these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD obsessive climbing disorder, runner and chocoholic. The book is inspirational, informative, insightful and a pleasure to read. You will love the fact that her book is 52 pages in length in PDF. You're likely to get hooked after reading the first page to the very end in one sitting and be left with an appetite for more!
It's written with attitude as well as tons of knowledge and inspires you to get going, to put your content out there. I would recommend it to any entrepreneur who's fed up with copywriting tips that don't work. This book is not about copywriting techniques but offers important guiding principles that can make any copywriting template or technique work for you, in a way that's unique to you.
The alchemist that she is, has turned the process into building blocks of gold.
How hard can writing copy be? Simple I thought, you just wrote a few sentence and voila there it was. No, not so, there is so much more to it and after reading her book, you too will discover how to create your copy masterpiece that will stand the test of time.
This book is a must-read for anyone in business who wants to make a difference. She helps you dig deep into who you are, why you are here, and where you want to take your audience.
Her unique blend of business sense and Soul will definitely bring brilliance to your copywriting. This is a must have for those who truly want to find their voice and make a difference.
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The authors identify these principles as "vital fundamentals." Although the authors have limited themselves to 26 elements in a nod to the alphabet, this volume does not belabor the analogy. It is erudite, insightful, and highly illustrated, reflecting the complexity and beauty of architectural language.
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